INFOGRAPHIC: Why the Future for Marketers is in The Cloud

August 1, 2012 José Antonio Sánchez

Uberflip has released an infographic about the future of the Cloud, and what these trends mean for marketers. The visual provides insightful facts and figures about the adoption rates of cloud computing, the readiness of different markets, as well as some case studies on companies that have utilized the Cloud to their advantage.

“Cloud-based tools and technology are changing the way marketers reach and engage with their audience, such as the ways in which they can now distribute and store content,” explains Neil Bhapkar, Director of Marketing for Uberflip. “Cloud computing can be secure, allows for multi-device distribution, and ultimately enhances the bottom-line through cost savings and more efficient marketing efforts.”

Key takeaways:

  • By 2016, over one-third of global digital content will be stored in the Cloud.
  • Average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016.
  • 79% of companies say that cloud cost savings “have been on par with original estimates or even exceeded original estimates.”
  • The global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020.

Data sources for the infographic include Forrester Research, Forbes, Gartner and Cisco.

Embed this infographic on your own website:

<a href="http://www.uberflip.com" target="_blank"><img src="http://uberflip1.files.wordpress.com/2012/08/uberflip_cloudinfo.jpg" alt="Why the Future For Marketers is in The Cloud" /></a>

 

About the Author

José Antonio Sánchez

José has seven years of experience in cross-platform media and marketing. He's responsible for the development and management of marketing campaigns at Uberflip.

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