We just released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.
“There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.”
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility
Sources for the infographic include Forbes, eMarketer and Google.
About the Author
Jose has seven years of experience in cross-platform media and marketing. He's responsible for the development and implementation of marketing campaigns.Follow on Google Plus Follow on Twitter