INFOGRAPHIC: Using Curation to Create the Perfect Content Marketing Mix

August 28, 2012 José Antonio Sánchez

We just released an infographic about the rise of content curation as a content marketing tactic. The visual examines how curation can be used to increase visibility, boost SEO, and establish thought leadership – all in a cost-effective way and with limited resources.

“There’s much more to content curation for marketers than simply aggregating and amassing content. Marketers can add value by analyzing and re-purposing each piece of information,” says Neil Bhapkar, Director of Marketing at Uberflip. “Content curation can enable marketers to re-channel relevant content to spark engagement and awareness with customers and prospects.”

Key Takeaways:
- Creating original content is the biggest obstacle for 73% of content marketers.
- 75% of marketers cannot justify spending the time needed to create original content for their audience.
- There are a variety of tools developed within the past 3 years that can help marketers and content curators gather the most relevant content, re-purpose it, and present it to their audience in unique ways.
- 85% of brands use content curation to establish thought leadership, and 80% say it enables them to increase brand visibility

Sources for the infographic include Forbes, eMarketer and Google.

Embed this infographic on your own website:

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/uberflip_infographic_curation.png" alt="Using Content Curation to Create the Perfect Content Marketing Mix" /></a>

Download Infographic

About the Author

José Antonio Sánchez

José has seven years of experience in cross-platform media and marketing. He's responsible for the development and management of marketing campaigns at Uberflip.

Follow on Google Plus Follow on Twitter More Content by José Antonio Sánchez
Previous Article
PROFIT HOT 50: Uberflip Comes In Lucky #13!
PROFIT HOT 50: Uberflip Comes In Lucky #13!

PROFIT Magazine today ranked Uberflip #13 on its 13th annual ranking (champagne anyone?) ...

Next Article
The Youngest Users: How Children Interact With Tablets
The Youngest Users: How Children Interact With Tablets

We’re living in a digital age where communication is defined by social media...

comments powered by Disqus

Create a Hub like this, filled with your content

TRY FOR FREE

Get marketing tips, tricks and insights delivered to your inbox!

First Name
Last Name
Company Name
Allow Uberflip to email me
Thank you!
Error - something went wrong!