Skip to main content
Get the latest content delivered straight to your inbox!
Please use your work email
Subscribe

Resources

Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

6 Uberflip Features You Wish You Could Bring to Thanksgiving Dinner

Preparing a Thanksgiving feast is truly a labor of love.

Like any great marketing campaign, braving the kitchen on Thanksgiving Day is hard and tedious work and places you at the mercy of great expectations.

Grandma expects fresh yams, Uncle Bill expects a fridge full of beer and some dynamite pumpkin pie, and your mother-in-law expects nothing but failure from your latest culinary expedition (surprise, surprise).

The weight of these expectations can be enough to make you want to pull your hair out. But over time, great Thanksgiving chefs, like great content marketers, are able to put in place tools and processes that help them to consistently deliver memorable Holiday experiences for the people who matter most.

If you’re an Uberflipper, you’re able to do the same when it comes to your content. Here at Uberflip, we work hard to ensure that your Uberflip Hub has a number of powerful tools that make it easy to consistently build amazing content experiences that engage and convert your audience.

So here are 6 Hubs features that every Uberflipper can be thankful for —If only they could translate to Thanksgiving dinner!

1. Scheduled Tasks

If you’ve ever burned a turkey on Thanksgiving, chances are it was because you were scrambling to finish one of the other 391 tasks that come along with hosting a Thanksgiving feast. Being effective in the kitchen is all about setting priorities and knowing where to invest your time. Using timers, reminders, or heck, even sticky notes can help keep you focused.  

When it comes to Uberflip, your Hub uses Scheduled Tasks to keep you on track and make you more productive. With Scheduled Tasks, it’s easy to automate various actions for items, streams, and CTAs, all with just a few clicks. You can even automate entire marketing campaigns.

If only preparing Thanksgiving dinner was this easy. Explore Scheduled Tasks here.

2. Custom CSS

In the rush to get everything done in the kitchen, it can be easy to overlook appearances. But the look and feel of your table matters almost as much as the quality of the food, at least to your guests. Even a great Thanksgiving Day meal can be handicapped by a crummy experience.  

While your Hub looks great right out of the box, it’s easy to take things a step further and create customized visual experiences for your content using Custom CSS. Using Custom CSS, you can customize the look and feel of your Hub in almost any way that you can imagine, doing things like formatting text, changing the size and shape of tiles, adding background images to your Hub, importing custom fonts, or adding images to your CTAs.

If you’re an Uberflipper on a Plus plan or above, you can access your Custom CSS here.

3. Highlight First Item (Hubs Lab)

A truly great Thanksgiving host thinks about the meal as an experience, or a culinary journey, and all journeys need a jumping off point.  And while Turkey, potatoes, stuffing, and gravy are obviously the stars of the show on Thanksgiving, you can’t forget about the appetizers you’ll serve while you finish up the main course in the kitchen.

Your Hub makes it easy to kickstart similar journeys of content thanks to the Hubs Lab’s Highlight First Item feature. You can use the Highlight First Item feature to let your users know where they should start their journey through the content in your Hub. From a marketing perspective, the first item should be your best performing piece of content from either a lead generation or engagement perspective, or the piece of content you know is a good Quarterback for the rest of your Hub (sorry, couldn’t resist a Football tie-in).

You can enable the Highlight First Item feature and check out the other features of the Hubs Lab here.

4. DISQUS Integration

Once everyone’s seated at the table, the role of the Thanksgiving host typically shifts from preparer of food to fosterer of conversation. Great hosts tend to put some thought into seating arrangements beforehand to encourage the right sorts of engagement at the table.  

Similarly, Hub users can integrate their Hub with DISQUS to help foster the right kinds of conversations amongst visitors. Really, DISQUS can turn a content Hub into a thriving community of engaged advocates and passionate fans. As studies from DISQUS have found, sites with easy to use commenting tools such as DISQUS tend to see marked improvements in engagement and average time spend per visit. It’s a no brainer.

You can integrate your Hub with DISQUS here.

5. Marketing Streams

When it comes time for the main event, the momentous carving of the turkey, the first question that usually gets asked is, “Who likes white meat and who likes dark meat?”  

Statistics tell us that white meat is typically preferred 2:1 compared with its myoglobin-rich counterpart, but at a Thanksgiving table that doesn’t matter. The question always gets asked because every guest has their own unique preferences; people like what they like, and expect to have those preferences respected.

It’s no different in the world of marketing. In your Hub, Marketing Streams allow you to easily align your content so that it’s inline with your audiences’ expectations. Using Marketing Streams, you can easily tailor your content by topic, industry, type, or buyer persona, ensuring everyone has the experience they crave.

If you haven’t yet, you can start tailoring your content with Marketing Streams here.

6. Content Scores

After slaving away all day in the kitchen, any Thanksgiving chef will want to know how their hard work was received. Was Grandma happy with her yams? Did Uncle Bill eat the entire pumpkin pie again?

At the end of the day, judging how well you’ve done is pretty straightforward. On Thanksgiving, all you need to do is count happy faces and empty plates. If smile’s light up the room and there’s no food left in sight, you’ve accomplished your goals.  

Your Uberflip Hub makes it just as easy to gauge the performance of your content. With Content Scores, you’ll know which pieces of content are helping you achieve your marketing goals, whether they’re lead generation focused or engagement focused.

A single, easy to understand score based on views, landing visits, assists, shares, link CTA clicks, and form CTA submits, your Content Scores can ultimately help you make smarter decisions when it comes to your content.

You can check out your Content Scores here.

Happy Thanksgiving!

Thanksgiving preparation can be a grind. But at the end of the day, it’s a grind that’s well worth it. Whether you’re an amateur chef or a content marketer, your ‘family’ trumps fatigue 100% of the time and all that matters is that you’ve created a memorable and lasting experience.  

So from everyone here at Uberflip, have a very Happy Thanksgiving!

About the Author

As Uberflip's former VP of Strategic Partnerships, Sam focused on helping customers amplify their content marketing to tell better stories and generate more leads.

Profile Photo of Sam Brennand