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7 Marketing Tools to Be Thankful For

marketing tools thanksgiving

With American Thanksgiving (and a whole slew of other festivities) just around the corner, it can be easy to get caught up in the excitement, stress, and mayhem of the busy holiday season.

As chaotic as the coming weeks might be—particularly for anyone working on those crucial holiday marketing campaigns—remember that the winter holidays could be even more challenging if not for the help of content management and productivity tools that marketers can use to simplify their lives and improve the quality of the work they produce.

Whether or not you’re feeling overwhelmed by the looming holiday season, take a moment to appreciate these 7 tools and platforms that modern marketers should be thankful for all year round:

1. Feedly

When it comes to creating fresh new concepts for blog posts, videos, or social media campaigns, inspiration can be hard to come by—especially during periods of high stress. For many marketers, mounting holiday pressure is not conducive to productive creative sessions.

Luckily, news aggregator tools like Feedly make it simple to learn about relevant subjects and categories, which is useful for both content creation and curation. Designed for both web and mobile, Feedly builds personalized newsfeeds from a multitude of blogs, websites and other sources, making it easy to discover relevant content on whatever topic you desire.

2. Trello

A saving grace for marketers who work best in teams, Trello is the ultimate web-based online project management system that streamlines collaboration. Trello simplifies the process of brainstorming ideas and coordinating with numerous team members.

One of Trello’s signature features is its three-tiered visual information system, which uses boards, lists, and cards to keep your projects and information structured and easily accessible. All team members can provide feedback by voting on which cards they think contain the best ideas. Since Trello is available on mobile for Android, iPhone, and Windows, your team will always have access to project updates on the go.

3. TweetDeck

Twitter’s popularity is built on its quick and concise communication style, but marketers know that maintaining multiple Twitter profiles is anything but a quick job. Between tracking replies, mentions, follows, and other account activity, it’s no wonder that so many social media marketers rely on TweetDeck to help manage their tweets and ensure their Twitter profiles remain relevant and up-to-date.

TweetDeck is a social media dashboard system that allows you to oversee numerous Twitter accounts from one clean interface, saving you time and effort while boosting the effectiveness of your Twitter campaigns.

4. Crazy Egg

Offering valuable information and website analytics at a low cost is a surefire way to earn a place in every digital marketer’s heart, which is one of the reasons Crazy Egg is so popular.

Regardless of your industry or what you’re trying to promote, one of the most important things to understand about your website is where visitors are clicking most frequently. Whether you’re trying to decide on the best placement for advertisements or ensure your call to action is visible at a glance, you can use Crazy Egg to generate a heat map of the most clicked areas on your website.

5. Hootsuite

No matter how brilliant your concepts are or how flawless your execution may be, ensuring your content reaches your target audience is a final, crucial challenge for any modern marketer. A social media management system like Hootsuite provides shortcuts to marketers looking to coordinate content across multiple social media channels.

Hootsuite has the added benefits of tracking traffic and engagement, as well as measuring your behind-the-scenes metrics. A more comprehensive option than TweetDeck for marketers focused on cross-platform promotion, Hootsuite makes it more straightforward to maintain your brand’s visibility on different forms of social media.

6. Rescue Time

Maintaining productivity is so essential to obtaining results in marketing. One of the biggest obstacles in staying productive over the course of a busy day is an inability to understand how those 8 hours of work are being spent. Rescue Time is an app that runs quietly in the background of your device and allows you to track your daily activity.

More important, you can review which applications and websites are hogging your precious time when you’re working on your computer or Android device.  Being able to visualize where your time is being spent allows you to re-evaluate whether you’re using your day wisely or need to restructure how you spend time on your computer.

7. Evernote

When it comes to tools that promote organization and productivity, Evernote is one of my personal favourites. Its clean and simple interface makes Evernote a great option for recording new ideas, saving information, and maintaining daily checklists. As a free application that can sync your data across multiple devices, there really is no downside to giving Evernote a try.

Whether you need a space to jot down ideas, store audio notes, or cultivate to-do lists, this app is designed to keep your thoughts and information neatly sorted and easily accessible, regardless of whether you organize items by date, location, or personalized tags.

A Friendly Holiday Reminder

During the coming weeks of festive chaos, it’s more important than ever to be grateful for the little things. By practicing gratitude in your personal and professional life, you’ll naturally want to share your sources of enjoyment with others.

So, if you’ve got a favorite tool not listed above that simplifies your marketing efforts, don’t hesitate to share the love—which marketing tools are you thankful for?

Your PDFs will be thankful too—when you upload them to Uberflip's Free eBook Generator.

About the Author

Emily is a freelance writer based in Toronto, Ontario who covers a range of topics from technology to travel. She holds a Bachelor in English Literature and Business from the University of Waterloo. No matter how many projects she is working on, Emily always finds time for baking, reading, and yoga.

Profile Photo of Emily Bauer