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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

Why Brands Are Misusing Social Video and Losing Customers

Content Pros Podcast

Brian Fanzo, CEO of iSocialFanz LLC, joins the Content Pros Podcast to share his successful approach to building community, engaging fans, and closing sales with live video.

Special thanks to our sponsors:

In This Episode

  • Why an evolving culture means a more casual, humanistic approach to content
  • How a growing variety of social video platforms leads to social marketing segmentation
  • Why a successful social engagement strategy means thinking like a fan
  • How building a community doesn't mean building a following
  • Why live video needs its own strategy

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch