Why Storytelling Is Not Fluffy Stuff: It’s Survival
Park Howell, Founder of Park & Co. and Host of the Business of Story Podcast, joins the Content Pros Podcast to discuss why storytelling is essential for the survival of business (and our species) and how to do it well.
In This Episode:
- Why stories are important from a Darwinian perspective
- Park Howell's 10-step story cycle process for great storytelling
- What is the right length of story for today's attention span
- What to say to cynics who don't believe in the power of storytelling
- How to get executives on board to create a bold story for your brand to lean into
- How REI did it right
- Why you're already a great storyteller
- How to re-structure your pitch to gain power and attention
Resources:
- The Business of Story Podcast
- Park Howell's Ad Agency, Park & Co.
- Joseph Campbell's, "The Hero's Journey"
- REI's "Opt Outside" Black Friday Campaign
- "Amadeus"