What are some key metrics I should be looking at? How do I determine what type of content is successful?

September 27, 2013 Uberflip

While Uberflip Metrics provides over 20 reports on over 100 metrics, a few important top-line metrics to monitor include: unique visitors, visits, page views, average time on page, CTA Impressions, CTA Click Throughs, and Social Shares.

Clicking on any of these Reports allows you to drill down even further on your content’s performance. For example, in the below screen shot, we can see the best-performing Hub pieces since July and perhaps create similar content pieces or continue sharing the popular ones across our social networks.

You can also click on “Comparison Matrix” to compare the metrics over time. It’s a good idea to set up daily/weekly/monthly email notifications to stay on top of important metrics.

Check out this eBook on 8 Key Performance Indicators Your Content Marketing Measurement Should Include.

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