Erik Deckers, owner of Pro Blog Service, joins Content Pros this week to discuss the importance of investing in creativity, how to produce better content by improving writing skills, and how your mom can boost your marketing success.

Special thanks to our sponsors:

• Oracle Marketing Cloud
• Uberflip

In This Episode:

• The difference between a good writer and creative artist
• Tips on becoming a better writer
• The importance of being relatable
• The mom exercise for writers
• Where to find great content ideas
• Becoming an authority by asking questions

Resources:

• Erik Deckers' Pro Blog Service
• "Everybody" Writes by Ann Handley
• Erik Deckers' Twitter
• Erik Deckers' Weekly Newspaper Humor Column

Visit ContentProsPodcast.com for more insights from your favorite content marketers.