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Your destination for ebooks, guides, articles, and videos on marketing strategy and content experience.

How to Enable Salespeople With Content Marketing

ContentPros Podcast

Merrie Beth Salazar, Director of Marketing Communication at Cox Media, joins the Content Pros Podcast this week to discuss how to direct efforts internally by enabling and communicating with salespeople to improve the impact of your content marketing.

Special thanks to our sponsors:

In this episode

  • How to use editorial calendars to your advantage
  • How content supports the sales process
  • The demand generation waterfall
  • WIIFM? What's In It For Me?
  • The importance of visual content: G-Books (comic books of the marketing world)
  • How to get content and lead generation departments to work together

Resources

Visit ContentProsPodcast.com for more insights from your favorite content marketers.

About the Author

Randy Frisch is a co-founder of Uberflip and held many roles, including President and CMO, where he evangelized the content experience.

Profile Photo of Randy Frisch