The popularity of content marketing is undeniable. According to the Content Marketing Institute, over 90% of brands are already investing in eBooks, videos, social media, blogging, and other channels. However, only less than half of them know exactly how to track the success of their efforts.

From brand awareness to customer engagement and moving prospects through the sales funnel, it's imperative that brands determine steps to figure out how effective their content marketing efforts are. Whether you're a B2B or B2C marketer, you don't have to find yourself buried in the world's biggest data mountain. Take a look below.

For a more in-depth overview of measuring your content marketing ROI, check out our blog!

Key highlights:

Measuring content marketing ROI requires real results, not vanity metrics  - Tweet this

Tools used to gather content marketing data vary depending on your tactics & KPIs - Tweet this

The last step in measuring content marketing ROI is making data easily digestible - Tweet this

<a href="http://www.uberflip.com" target="_blank"><img src="http://mktcdn.uberflip.com/content-roi-infographic-uberflip.png" alt="Content Marketing ROI" /></a>