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Uberflip Blog

The Uberflip Blog is your source for content marketing, social media, tech, and entrepreneurial insight! Our writers include experienced marketers, entrepreneurs, and social media experts.

  • 5 Tips for More Efficient & Effective Content Curation

    5 Tips for More Efficient & Effective Content Curation

    Content curation is an integral part of your content marketing mix. Social media marketing expert Peg Fitzpatrick offers five tips for efficient (yet effective) content curation.

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  • Content Roundup: Once Upon A Content Marketing Time

    Content Roundup: Once Upon A Content Marketing Time

    Once upon a time, there lived a content marketer who couldn't find the key to B2B storytelling.

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  • 3 Characteristics of the Most Compelling B2B Content

    3 Characteristics of the Most Compelling B2B Content

    47% of B2B marketers cite “producing the kind of content that engages” as their top content marketing challenge. Learn the characteristics required to create compelling B2B content.

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  • 6 Ways to Trigger Automated Marketing Programs

    6 Ways to Trigger Automated Marketing Programs

    Automated marketing programs are one of the most powerful features of marketing automation. Here are some ways you can pull the trigger on yours.

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  • You Know You're a Canadian Marketer When...

    You Know You're a Canadian Marketer When...

    This post is dedicated to the Canadian marketer.

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  • Key Differences Between B2B and B2C Email Marketing You Can't Afford to Ignore

    Key Differences Between B2B and B2C Email Marketing You Can't Afford to Ignore

    There’s a world of difference between the kinds of emails and campaign structures you employ at a B2B organization compared to a B2C company. Here are some of the differences you should account for.

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  • Content Roundup: Never Stop Optimizing

    Content Roundup: Never Stop Optimizing

    As a marketer, you should always be optimizing. This week's Content Roundup offers some of the latest and greatest content optimization tips.

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  • How to Unlock the Hidden Potential of SlideShare

    How to Unlock the Hidden Potential of SlideShare

    SlideShare isn't just a place to house your old presentation decks. Awaken the sleeping potential of SlideShare in your content marketing.

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  • 5 Ways Your Blog Can Generate Explosive Growth

    5 Ways Your Blog Can Generate Explosive Growth

    Blogging isn't an overnight growth miracle, but when done strategically and consistently, it can help your business generate explosive growth.

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  • Marketing Automation Hacks: Optimization Secrets You Need to Know

    Marketing Automation Hacks: Optimization Secrets You Need to Know

    Clean data and sales/marketing alignment are required to get the most out of your marketing automation platform. Here are a few hacks to help you leverage your MAP to its full potential.

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  • Build or Buy? The Eternal Internal Debate

    Build or Buy? The Eternal Internal Debate

    When considering a software solution, is it better to build internally, or buy from a SaaS company?

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  • Content Roundup: Marketing Automation Secrets

    Content Roundup: Marketing Automation Secrets

    There are probably a few things you still don't know about marketing automation. Find out what they are in this week's Content Roundup.

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  • How One Quiz Generated a Million Dollars

    How One Quiz Generated a Million Dollars

    Quizzes are so much more than clickbait. Find out how one quiz led a content strategy and brought in over $1 million in revenue.

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  • Marketing Automation Hacks: 3 Quick Pardot Tips to Up Your Game

    Marketing Automation Hacks: 3 Quick Pardot Tips to Up Your Game

    There are a few Pardot tricks you probably don't know. Learn how to better leverage Pardot with these pro tips.

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  • How to Pitch a Process Change to Your Boss (Like a Boss)

    How to Pitch a Process Change to Your Boss (Like a Boss)

    Ever had an idea that would help improve your marketing team's processes and workflows? Here's how to bring it up with your boss.

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  • Content Roundup: How to 10x Your Own Productivity

    Content Roundup: How to 10x Your Own Productivity

    "I wish there were more hours in a day," said every marketer, at least once. This week's Content Roundup is packed with productivity tips.

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  • 5 Ways to Avoid Blogger Burnout

    5 Ways to Avoid Blogger Burnout

    Feeling tired and uninspired? You might be experiencing blogger burnout. These 5 tips will get you back in the content creation game in no time.

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  • How to Dramatically Decrease Your Cost Per Lead

    How to Dramatically Decrease Your Cost Per Lead

    Stretching your marketing dollars? Try these savvy tips for decreasing your cost per lead.

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  • How Lifecycle Marketing Creates Customers for Life

    How Lifecycle Marketing Creates Customers for Life

    It costs five times more to acquire new customers than it does to keep current ones. Learn how lifecycle marketing creates customers for life.

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  • What to Consider When Purchasing Marketing Technology

    What to Consider When Purchasing Marketing Technology

    Technology evolves quickly—espeically marketing technology. These expert tips will help you make a smart decision when considering a marketing technology purchase.

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